Daily Blue has made its comeback with a focus on sustainability, durability, design innovation, and ethical production. While honoring its heritage, the brand introduces fresh ideas in fit and wash, delivering timeless style with a commitment to responsible fashion. This revival represents a harmonious blend of the past and future, where iconic blue denim meets eco-conscious, long-lasting, and stylish denim for today.

Adriano Goldschmied otherwise known as the ‘Godfather of Denim’, a name given to him by Franca Sozzani, earned this title from working for nearly 50 years in the denim industry. With his thirst for indigo, he has pioneered new techniques and styles, but most importantly, revolutionizing how the world looks at and wears this amazing fabric, denim.